In most jurisdictions, anyone operating a business using a name different than the owner's legal name must register that business name with some governmental authority. The links below discuss name selection and typical registration procedures.

• naming your business (from FindLaw)
• business start-up (from BusinessBookshop.com)
• selecting a business name (from Cyber Navigator Marketing)
• Starting an Internet Business (from Suite101.com)
• protecting privacy rights (from PROFIT$ Online)